“If you don’t know where you’re going, any road will take you there.”

…said the Cheshire Cat to Alice in Wonderland.  Those words are also the chorus of George Harrison’s song, Any Road.  

Small business owners, entrepreneurs and solopreneurs: do you know where you’re going?  Do you have written goals to get you there? 

My guess (and my hope) is that if you’re a small business owner with employees, you have written goals.  Creating a strategic plan and implementing that plan is a given in big business. However, planning strategically and purposefully — for your business as well as your life — is something solo entrepreneurs don’t always do. 

I’ve witnessed first-hand the power of the goal-setting process, both in my own business and with hundreds of clients over the last eleven years.  Being a huge advocate for clearly defined, well-stated goals that are in writing, I’ve decided to create a series of mini-articles here on my blog to guide you through the goal setting process. The very first step is for you – as a small business owner, entrepreneur or solopreneur – to buy into the fact that you must have goals.  

If you go into your garage, get in your car and back out of the driveway, what would happen if you didn’t know where you were going? What if you didn’t know if you wanted to go to Miami or Malibu? You must have a destination, a goal. 

Or try going to the airport, walking up to the ticket counter and saying “Can I have a ticket please?” The ticket agent will ask “What’s your destination?” (i.e. your goal) 

It’s plain and simple: “If you don’t know where you’re going, any road will take you there.” …and you may end up in someplace you don’t want to be.

Related posts brought to you by Yet Another Related Posts Plugin.